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i'm lovin' it is an international branding campaign by McDonald's Corporation primarily aimed at people aged 15–24.[citation needed] It was created by Heye & Partner, a longtime McDonald's agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company's first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es. The English part of the campaign was launched on September 29, 2003 with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake, in which the slogan appears. In 2007, after a public casting call which received 15,000 submissions, McDonald's selected 24 people to appear as part of the campaign.[1] Images of those chosen, who had submitted a story and digital photograph which "capture[d] ... themes of inspiration, passion and fun," appear on McDonald's paper bags and cups worldwide. A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. ...
McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants[1]. Although McDonalds did not invent the hamburger or fast food, its name has become nearly synonymous with both. ...
Unterhaching is a small community near Munich in Germany with about 20,000 inhabitants. ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ...
For other uses, see Munich (disambiguation). ...
is the 245th day of the year (246th in leap years) in the Gregorian calendar. ...
Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ...
is the 272nd day of the year (273rd in leap years) in the Gregorian calendar. ...
Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ...
Justin Randall Timberlake (born January 31, 1981[1]), sometimes known as JT, is an American pop and R&B singer, songwriter, record producer, dancer, and actor. ...
In the performing arts, casting is a vital pre-production process for selecting a cast (a meaning of the word recorded since 1631) of actors, dancers, singers, models and other talent for a live or recorded performance. ...
McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ...
Varieties in different languages
| Title | Language | Literal meaning | | i’m lovin’ it | English | "I'm loving it." | 我就喜欢
(我就喜歡)
(Pinyin: Wǒ jiù xǐhuān) | Chinese | "I just like (it)." | | ich liebe es | German | "I am loving it." / "I love it." | | أنا أحبه (ana uħibbuhu) as well as اكيد بحبه (akid behibuhu) | Arabic | "I love it." | | c’est tout ce que j’aime | French | "It's everything (that) I love." | | c’est ça que j’m | Canadian French | "That's what I love." (j'm = j'aime.) | | love ko ‘to | Taglish | "I love it." | | me encanta | Spanish | "I love it." (lit. "It enchants me.") | | me encanta todo eso | Spanish | "I love all that." (lit. "All that enchants me.") | | amo muito tudo isso | Portuguese | "I really love all of this." | | işte bunu seviyorum | Turkish | "This is what I love." | | вот что я люблю | Russian | "That is what I love." | | я це люблю | Ukrainian | "I love it." | | man tas patīk | Latvian | "I like it." | | Ja’ tyck’ om ä’ | Swedish | "I like it." | | jeg elsker det’ | Danish | "I'm lovin' it." | This list is incomplete; you can help by expanding it. The English language is a West Germanic language that originates in England. ...
Pinyin, more formally called Hanyu Pinyin (Simplified Chinese: ; Traditional Chinese: ; Pinyin: ), is the most common variant of Standard Mandarin romanization system in use. ...
Arabic ( or just ) is the largest living member of the Semitic language family in terms of speakers. ...
Canadian French is an umbrella term for the dialects or varieties of French found in Canada [1] and areas of French Canadian settlement in the United States. ...
Taglish, a portmanteau of the words Tagalog and English, is an informal dialect of Tagalog in the Philippines that infuses English terms. ...
I'd Hit It banner ad controversy
The banner from the ad campaign. I'd Hit It is the name of a McDonald's banner ad, part of the i'm lovin' it campaign. The phrase is slang for sexual desire: to "hit it" with someone means to have sex with that person, usually used by a man concerning a woman. Image File history File links No higher resolution available. ...
Slang is the use of highly informal words and expressions that are not considered standard in the speakers dialect or language. ...
This article is about human sexual perceptions. ...
McDonald's launched the I'd Hit It banner ad in late January 2005.[2] The first frame features a man and the words, "Double cheeseburger?" in the next frame, he proclaims, "I'd Hit It," and then explains that he is a "dollar menu guy." The ad was quickly pulled from the internet after some controversy which led to McDonald's publishing an apology stating that the marketing department had misunderstood the term.[3] Consumer affairs blog The Consumerist listed the ad at tenth in its list of "worst marketing gaffes, flops, and disasters."[4] Consumerist is a consumer affairs blog run by editor Ben Popken, along with associate editor Meghann Marco, and weekend editor Carey Greenberg-Berger. ...
See also There have been many McDonalds TV campaigns and slogans over the years, and they are one of the most prevalent fast food advertisers. ...
Fast food advertising is the promotion of fast food products and ventures through a variety of media. ...
External links - McDonald’s Official Site
- Global Casting Call Website
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