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Encyclopedia > Rocawear
Rocawear Logo
Rocawear Logo

Rocawear is an urban clothing label created in 1999 by Damon Dash, Kareem "Biggs" Burke & Jay-Z, heads of the hip hop label Roc-a-Fella Records. ROCAWEAR logo. ... Urban culture is the culture of cities. ... 1999 (MCMXCIX) was a common year starting on Friday, and was designated the International Year of Older Persons by the United Nations. ... Image:00350m. ... Jay-Z (aka the Jigga, HOV and Hova, born Shawn Carter on December 4, 1970 in Brooklyn, New York) is an African American rapper/hip hop artist and record label executive; one of the most popular and successful rappers of the late 1990s and early 2000s. ... Hip hop music is a style of music which came into existence in the United States during the mid-1970s, and became a large part of modern pop culture during the 1980s. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Roc-A-Fella Records is one of the largest hip hop/rap record labels in the United States. ...


Rocawear has clothing lines and accessories for men, women and children. Its main funders currently are Mareed Clothing Line. The line was taken over by Jay Z in early 2006 because of a falling out with cofounder Damon Dash. The Creative Director behind Rocawear is George Robles. Larry Johnson, of the Kansas City Chiefs is a famous endorser of the product, often flashing the Rocawear symbol after scoring a touchdown. The women's line is made most famous by Dominique Upton who is said to be the main person to keep the line going. Larry Alphonso Johnson, Jr. ... City Kansas City, Missouri Team colors Red, Gold, and White Head Coach Herman Edwards Owner The Hunt Family [1] General manager Carl Peterson Mascot K.C. Wolf (1989-present) Warpaint (1963-1988) League/Conference affiliations American Football League (1960-1969) Western Division (1960-1969) National Football League (1970–present) American... A touchdown is the primary method of scoring in American and Canadian football, in which the ball carrier causes the football to break the plane of the end zone, or an eligible receiver catches a forward pass in the end zone, thus earning 6 points for his team (in both...


Rocawear has annual retail sales of over $700 [citation needed] million dollars. Rocawear expanded its brand through licensing pacts to develop lines for children, juniors, socks and sandals, leather suede and fur outerwear, handbags and belts, loungewear and big & tall, headwear, jewelry, and sunglasses; as well as co-branded product with Pro-Keds. In the 1960s and 1970s, Keds introduced a line of athletic shoes called Pro-Keds, which were intended for more serious use, specifically for basketball. ...


In early 2007, after allegations of raccoon dog fur being used in two styles of jackets, Rocawear pulled all of the garments from the department stores where this product was shipped.[citation needed]


External links

  • Official Site

  Results from FactBites:
 
RocaWear (245 words)
Rocawear first teamed up with Save the Children in 2003, producing a limited edition T-shirt for both men and women to raise funds to help children and families in need in Africa.
The second T-shirt of the series was dedicated to provide support to the hundreds and thousands of children and families forced to flee their homes as a result of ethnic violence in western Sudan.
Rocawear’s most recent T-shirt design, pictured here, centers on the needs of the children and families of Southeast Asia, whose lives were devastated by the tsunami.
  More results at FactBites »


 

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