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Encyclopedia > Search engine optimization
A typical search results page
Internet Marketing

Display advertising
Email marketing
E-mail marketing software
Interactive advertising
Social media optimization
Web analytics
Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Wikibooks [[wikibooks:|]] has more about this subject: Marketing Internet marketing, also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing), is the marketing of products or services over the Internet. ... Display advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items. ... E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. ... Interactive Advertising is the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment. ... Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. ... Web analytics is the study of the behaviour of website visitors. ...

Affiliate marketing

Cost Per Action
Contextual advertising
Revenue sharing
Illustration of the concept of affiliate marketing Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts. ... Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ... Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. ... Revenue sharing is the splitting of operating profits and losses between the general partner and limited partners in a limited partnership. ...

Search engine marketing

Search engine optimization
Pay Per Click advertising
Paid inclusion
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment). ... Pay per click, or PPC, is an advertising technique used on websites, especially search engines. ... Generally speaking, paid inclusion is a business practice relevant to the operators (usually corporations) of world wide web search engines. ...

Mobile advertising
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. ...

This box: view  talk  edit

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. A website, Web site or WWW site (often shortened to just site) is a collection of webpages, that is, HTML/XHTML documents accessible via HTTP on the Internet; all publicly accessible websites in existence comprise the World Wide Web. ... A search engine is an information retrieval system designed to help find information stored on a computer system. ... Flowcharts are often used to graphically represent algorithms. ... A typical Search Engine Results Page (SERP) A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. ... Keywords are the words that are used to reveal the internal structure of an authors reasoning. ... Result page of image search planet earth on Picsearch. ... This is the article about web searching. ... Vertical search - Wikipedia, the free encyclopedia /**/ @import /skins-1. ...


As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices. Next big thing redirects here. ... Flowcharts are often used to represent algorithms. ... This article or section does not cite its references or sources. ... It has been suggested that this article or section be merged into Web Crawler. ... I just want to try This page meets Wikipedias criteria for speedy deletion. ... For other uses, see Black hat (disambiguation). ... Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page... On the World Wide Web, a link farm is any group of web pages that all hyperlink to every other page in the group. ... Keyword stuffing is considered to be an unethical Search engine optimization (SEO) technique. ...


The initialism "SEO" can also refer to "search engine optimizers", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize. Look up acronym, initialism, alphabetism in Wiktionary, the free dictionary. ... A consultant is a professional that provides expert advice in a particular domain or area of expertise such as accountancy, information technology, the law, human resources, marketing, medicine, finance or more esoteric areas of knowledge, for example engineering and scientific specialties such as materials science, instrumentation, avionics, and stress analysis. ... HTML, an initialism of HyperText Markup Language, is the predominant markup language for web pages. ... Web design is the designing and graphical presentation of content shown on the Internet in the form of Web sites and other Web applications using many different forms of media. ... This article or section does not cite its references or sources. ... A content management system (or CMS) is a system used to organise and facilitate collaborative content creation. ... // Uniform Resource Locator (URL) formerly known as Universal Resource Locator, is a technical, Web-related term used in two distinct meanings: In popular usage and many technical documents, it is a synonym for Uniform Resource Identifier (URI); Strictly, the idea of a uniform syntax for global identifiers of network-retrievable... Shopping cart software is software used in e-commerce to assist people making purchases online, analagous to the US English term shopping cart. In British English it is generally known as a shopping basket, almost exclusively shortened on websites to basket. The software allows online shopping customers to place items...

Contents

History

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[1] The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words and all links the page contains, which are then placed into a scheduler for crawling at a later date. A webmaster is a person responsible for designing, developing, marketing, or maintaining Web site(s). ... The World Wide Web and WWW redirect here. ... A webmaster is a person responsible for designing, developing, marketing, or maintaining Web site(s). ... // Uniform Resource Locator (URL) formerly known as Universal Resource Locator, is a technical, Web-related term used in two distinct meanings: In popular usage and many technical documents, it is a synonym for Uniform Resource Identifier (URI); Strictly, the idea of a uniform syntax for global identifiers of network-retrievable... For the search engine of the same name, see WebCrawler. ... Search engine indexing entails how data is collected, parsed, and stored to facilitate fast and accurate retrieval. ... This article or section does not cite its references or sources. ...


Site owners started to recognize the value of having their sites highly ranked and visible in search engine results. According to industry analyst Danny Sullivan, the earliest known use of the phrase "search engine optimization" was a spam message posted on Usenet on July 26, 1997.[2] Danny Sullivan (born 1966) was the editor of Search Engine Watch, an online website covering reviews and tips about search engines. ... is the 207th day of the year (208th in leap years) in the Gregorian calendar. ... For the band, see 1997 (band). ...


Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provided a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's account of keywords in the meta tag were not truly relevant to the site's actual keywords. Inaccurate, incomplete, and inconsistent data in meta tags caused pages to rank for irrelevant searches.[3] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.[4] Flowcharts are often used to graphically represent algorithms. ... Meta tags are used to provide structured data about data. ... ALIWEB (Archie Like Indexing for the WEB) can be considered the first Web search engine, as its predecessors were either built with different purposes (the Wanderer) or were literally just indexers (Archie, Gopher, Veronica and Jughead). ...


By relying so much on factors exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. A search engine results page, or SERP is the listing of web pages returned by a search engine in response to a keyword query. ... Flowcharts are often used to graphically represent algorithms. ...


Graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[5] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer. Stanford redirects here. ... For the music producer/manager, see Larry Page (British singer and manager). ... Sergey Mikhailovich Brin (Russian: ; born August 21, 1973) is a Russian-born American entrepreneur who co-founded Google with Larry Page. ... Flowcharts are often used to graphically represent algorithms. ... Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by google are rescaled logarithmically). ... An inbound link is a hyperlink transiting domains. ...


Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[6] Off-page factors such as PageRank and hyperlink analysis were considered, as well as on-page factors, to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[7] This article is about the corporation. ... Inktomi was a Californian company that provided software for Internet Service Providers, which was founded in 1996 by UC Berkeley professor Eric Brewer and graduate student Paul Gauthier. ... On the World Wide Web, a link farm is any group of web pages that all hyperlink to every other page in the group. ... Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page...


To reduce the impact of link schemes, as of 2007, search engines consider a wide range of undisclosed factors for their ranking algorithms. Google says it ranks sites using more than 200 different signals.[8] The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs.[9][10] SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.[11] Yahoo! - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... Microsoft Corporation, (NASDAQ: MSFT, HKSE: 4338) is a multinational computer technology corporation with global annual revenue of US$44. ... It has been suggested that MSN Search be merged into this article or section. ... Barry Schwartz (middle) and Chris Boggs (left) interview Rand Fishkin (right) on Webmaster Radio Barry Schwartz (born 1980) is well known blogger and reporter who writes about search engines and search engine marketing. ... Aaron Wall Aaron Wall (born 1979) is a writer and search engine optimization expert. ... Jill Whalen is owner of High Rankings® and part owner of Search Creative, LLC. She is an authoritative writer and speaker on the subject of search engine optimization, a regular speaker at Search Engine Strategies Conferences put on by Danny Sullivan, and for the past few years has been holding...


Webmasters and search engines

By 1997 search engines recognized that some webmasters were making efforts to rank well in their search engines, and even manipulating the page rankings in search results. Early search engines, such as Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings by stuffing pages with excessive or irrelevant keywords.[12] A known logo Infoseek was a very popular search engine founded in 1994 by Steve Kirsch, et. ...


Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,[13] was created to discuss and minimize the damaging effects of aggressive web content providers.


SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal profiled a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[14] Wired magazine reported that the same company sued blogger Aaron Wall for writing about the ban.[15] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[16] The Wall Street Journal is an influential international daily newspaper published in New York City, New York with an average daily circulation of 1,800,607 (2002). ... Traffic Power was a Las Vegas, Nevada search engine optimization company that engaged in black hat techniques. ... Wired is a full-color monthly magazine and on-line periodical published in San Francisco, California since March 1993. ... Aaron Wall Aaron Wall (born 1979) is a writer and search engine optimization expert. ... Matt Cutts (left, with Chris Hooley) Matt Cutts works for the quality group in Google, specializing in search engine optimization issues. ...


Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization.[17][18][19] Google has a Sitemaps program[20] to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.[21] The Sitemaps Protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. ...


Getting indexed

The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.[22] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[23] Yahoo's paid inclusion program has drawn criticism from advertisers and competitors.[24] Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.[25] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.[26] Pay per click, or PPC, is an advertising technique used on websites, especially search engines. ... The Open Directory Project (ODP), also known as dmoz (from , its original domain name), is a multilingual open content directory of World Wide Web links owned by Netscape that is constructed and maintained by a community of volunteer editors. ... Google Webmaster Tools is a service offered by Google to help website owners with indexing and ranking on Google search. ... A sitemap is a collection of hyperlinks that outlines a websites structure. ...


Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[27] A search engine is an information retrieval system designed to help find information stored on a computer system. ... For the search engine of the same name, see WebCrawler. ...


Preventing indexing

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[28] The robots exclusion standard or robots. ... The robots exclusion standard or robots. ... Meta tags are used to provide structured data about data. ... In computer file systems, the root directory is the first or top-most directory in a hierarchy. ...


White hat versus black hat

SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[29] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[30] Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page... A Whitehat, also rendered as White hat or White-hat, is, in the realm of Information technology, a name that describes a person who is ethically opposed to the abuse of Computer systems. ... For other uses, see Black hat (disambiguation). ...


An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[31][17][18][19] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.


White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[32] although the two are not identical.


Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page... In HTML and XHTML, span and div tags are used to describe content that cannot be properly described by other, more semantic tags. ... To meet Wikipedias quality standards, this article or section may require cleanup. ...


Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.


One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[33] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[34] For other uses, see BMW (disambiguation). ... Ricoh Company, Ltd. ...


As a marketing strategy

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.[35] However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.[36]A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.[37] In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. ...


SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[38] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[39] A top ranked SEO blog Seomoz.org[40] has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.[41] In finance, the return on investment (ROI) or just return is a calculation used to determine whether a proposed investment is wise, and how well it will repay the investor. ...


International markets

A Baidu search results page

The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[42] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[43] As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany.[44] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[44] Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Danny Sullivan (born 1966) was the editor of Search Engine Watch, an online website covering reviews and tips about search engines. ... Motto: (traditional) In God We Trust (official, 1956–present) Anthem: The Star-Spangled Banner Capital Washington, D.C. Largest city New York City Official language(s) None at the federal level; English de facto Government Federal Republic  - President George W. Bush (R)  - Vice President Dick Cheney (R) Independence - Declared - Recognized...


In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%.[45] In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.[46] The Yandex logo. ... For the Ilkhanate ruler, see Baydu. ...


Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[44] Translation is an activity comprising the interpretation of the meaning of a text in one language—the source text—and the production of a new, equivalent text in another language—the target text, also called the translation. ... A top-level domain (TLD) is the last part of which Internet domain names consist of. ... Web hosting is a service that provides individuals, organizations and users with online systems for storing information, images, video, or any content accessible via the Web. ... An IP address (or Internet Protocol address) is a unique address that certain electronic devices use in order to identify and communicate with each other on a computer network utilizing the Internet Protocol standard (IP)—in simpler terms, a computer address. ...


Legal precedents

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[47][48] Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page...


In March 2006, KinderStart.com, LLC filed a First Amendment complaint against Google and also attempted to include potential members of the class of plaintiffs in a class action. The plaintiff's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site plummeted. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses. “First Amendment” redirects here. ... is the 75th day of the year (76th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... The United States District Court for the Northern District of California is the Federal district court whose jurisdiction comprises following counties: Alameda, Contra Costa, Del Norte, Humboldt, Lake, Marin, Mendocino, Monterey, Napa, San Benito, San Francisco, San Mateo, Santa Clara, Santa Cruz, and Sonoma. ... For other uses, see San José. Nickname: Location of San Jose within Santa Clara County, California Location of San Jose with the state of California Coordinates: , Country State County Santa Clara Pueblo founded November 29, 1777 Incorporated March 27, 1850 Government  - Type charter city, mayor-council  - Mayor Chuck Reed  - Vice... The Federal Rules of Civil Procedure (FRCP) govern civil procedure in the United States district courts, or more simply, court procedures for civil suits. ...


See also

This is a list of search engines. ... The Search Engine Marketing Professional Organization (SEMPO) is an industry organization for search engine marketing firms. ...

References

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  30. ^ Jill Whalen (November 16, 2004). Black Hat/White Hat Search Engine Optimization. searchengineguide.com. Retrieved on 2007-05-09.
  31. ^ What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?. google.com. Retrieved on 2007-04-18.
  32. ^ Andy Hagans (November 08, 2005). High Accessibility Is Effective Search Engine Optimization. A List Apart. Retrieved on 2007-05-09.
  33. ^ Matt Cutts (February 4, 2006). Ramping up on international webspam. mattcutts.com/blog. Retrieved on 2007-05-09.
  34. ^ Matt Cutts (February 7, 2006). Recent reinclusions. mattcutts.com/blog. Retrieved on 2007-05-09.
  35. ^ A New F-Word for Google Search Results. Search Engine Watch (March 8, 2005). Retrieved on 2007-05-16.
  36. ^ What SEO Isn't. blog.v7n.com (June 24, 2006). Retrieved on 2007-05-16.
  37. ^ Melissa Burdon (March 13, 2007). The Battle Between Search Engine Optimization and Conversion: Who Wins?. Grok.com. Retrieved on 2007-05-09.
  38. ^ Andy Greenberg (April 30, 2007). Condemned To Google Hell. Forbes. Retrieved on 2007-05-09.
  39. ^ Jakob Nielsen (January 9, 2006). Search Engines as Leeches on the Web. useit.com. Retrieved on 2007-05-14.
  40. ^ SEOmoz: Best SEO Blog of 2006. searchenginejournal.com (January 3, 2007). Retrieved on 2007-05-31.
  41. ^ A survey of 25 blogs in the search space comparing external metrics to visitor tracking data. seomoz.org. Retrieved on 2007-05-31.
  42. ^ "The search engine that could", USA Today, 2003-08-26. Retrieved on 2007-05-15. 
  43. ^ Stats Show Google Dominates the International Search Landscape. Search Engine Watch (2007-02-22). Retrieved on 2007-05-15.
  44. ^ a b c Mike Grehan (April 3, 2006). Search Engine Optimizing for Europe. Click. Retrieved on 2007-05-14.
  45. ^ Pfanner, Eric. "New to Russia, Google Struggles to Find Its Footing", New York Times, December 18, 2006. Retrieved on 2007-05-15. 
  46. ^ Google Gaining, But Baidu Still Dominates In China. Search Engine Land (March 6, 2007). Retrieved on 2007-05-15.
  47. ^ Search King, Inc. v. Google Technology, Inc., CIV-02-1457-M (PDF). docstoc.com (May 27, 2003). Retrieved on 2008-05-23.
  48. ^ Stefanie Olsen (May 30, 2003). Judge dismisses suit against Google. CNET. Retrieved on 2007-05-10.

Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 127th day of the year (128th in leap years) in the Gregorian calendar. ... is the 165th day of the year (166th in leap years) in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... Search Engine Watch is a website providing many reviews and tips about internet search engines. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 134th day of the year (135th in leap years) in the Gregorian calendar. ... Cory Doctorow (born July 17, 1971) is a blogger, journalist and science fiction author who serves as co-editor of the blog Boing Boing. ... is the 238th day of the year (239th in leap years) in the Gregorian calendar. ... This article is about the year. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 128th day of the year (129th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 128th day of the year (129th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 128th day of the year (129th in leap years) in the Gregorian calendar. ... is the 353rd day of the year (354th in leap years) in the Gregorian calendar. ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... This article refers to the news department of the British Broadcasting Corporation, for the BBC News Channel see BBC News (TV channel). ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 136th day of the year (137th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 128th day of the year (129th in leap years) in the Gregorian calendar. ... The New York Times is an internationally known daily newspaper published in New York City and distributed in the United States and many other nations worldwide. ... -1... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 157th day of the year (158th in leap years) in the Gregorian calendar. ... Danny Sullivan (born 1966) was the editor of Search Engine Watch, an online website covering reviews and tips about search engines. ... is the 272nd day of the year (273rd in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Search Engine Watch is a website providing many reviews and tips about internet search engines. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 128th day of the year (129th in leap years) in the Gregorian calendar. ... is the 92nd day of the year (93rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 134th day of the year (135th in leap years) in the Gregorian calendar. ... is the 327th day of the year (328th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Search Engine Watch is a website providing many reviews and tips about internet search engines. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 128th day of the year (129th in leap years) in the Gregorian calendar. ... is the 315th day of the year (316th in leap years) in the Gregorian calendar. ... Year 1996 (MCMXCVI) was a leap year starting on Monday (link will display full 1996 Gregorian calendar). ... The New York Times is an internationally known daily newspaper published in New York City and distributed in the United States and many other nations worldwide. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... is the 252nd day of the year (253rd in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... The Wall Street Journal is an influential international daily newspaper published in New York City, New York with an average daily circulation of 1,800,607 (2002). ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... is the 251st day of the year (252nd in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Wired is a full-color monthly magazine and on-line periodical published in San Francisco, California since March 1993. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Matt Cutts (left, with Chris Hooley) Matt Cutts works for the quality group in Google, specializing in search engine optimization issues. ... is the 33rd day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 108th day of the year (109th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 108th day of the year (109th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 108th day of the year (109th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Search Engine Watch is a website providing many reviews and tips about internet search engines. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 71st day of the year (72nd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 135th day of the year (136th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... is the 70th day of the year (71st in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 143rd day of the year (144th in leap years) in the Gregorian calendar. ... Search Engine Watch is a website providing many reviews and tips about internet search engines. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 71st day of the year (72nd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 135th day of the year (136th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 78th day of the year (79th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Danny Sullivan Danny Sullivan at the 2006 Search Engine Strategies conference, Chicago. ... is the 128th day of the year (129th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Jill Whalen is owner of High Rankings® and part owner of Search Creative, LLC. She is an authoritative writer and speaker on the subject of search engine optimization, a regular speaker at Search Engine Strategies Conferences put on by Danny Sullivan, and for the past few years has been holding... is the 320th day of the year (321st in leap years) in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 108th day of the year (109th in leap years) in the Gregorian calendar. ... November 8 is the 312th day of the year (313th in leap years) in the Gregorian Calendar, with 53 days remaining. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... A List Apart is a webzine (that is, an online magazine) created by and for web designers. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Matt Cutts (left, with Chris Hooley) Matt Cutts works for the quality group in Google, specializing in search engine optimization issues. ... is the 35th day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Matt Cutts (left, with Chris Hooley) Matt Cutts works for the quality group in Google, specializing in search engine optimization issues. ... is the 38th day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Search Engine Watch is a website providing many reviews and tips about internet search engines. ... is the 67th day of the year (68th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 136th day of the year (137th in leap years) in the Gregorian calendar. ... is the 175th day of the year (176th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 136th day of the year (137th in leap years) in the Gregorian calendar. ... is the 72nd day of the year (73rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... is the 120th day of the year (121st in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... For other uses, see Forbes (disambiguation). ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 129th day of the year (130th in leap years) in the Gregorian calendar. ... Jakob Nielsen useit. ... is the 9th day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 134th day of the year (135th in leap years) in the Gregorian calendar. ... is the 3rd day of the year in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 151st day of the year (152nd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 151st day of the year (152nd in leap years) in the Gregorian calendar. ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... is the 238th day of the year (239th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 135th day of the year (136th in leap years) in the Gregorian calendar. ... Search Engine Watch is a website providing many reviews and tips about internet search engines. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 53rd day of the year in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 135th day of the year (136th in leap years) in the Gregorian calendar. ... is the 93rd day of the year (94th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 134th day of the year (135th in leap years) in the Gregorian calendar. ... is the 352nd day of the year (353rd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 135th day of the year (136th in leap years) in the Gregorian calendar. ... is the 65th day of the year (66th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 135th day of the year (136th in leap years) in the Gregorian calendar. ... is the 147th day of the year (148th in leap years) in the Gregorian calendar. ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance with the Gregorian calendar. ... is the 143rd day of the year (144th in leap years) in the Gregorian calendar. ... is the 150th day of the year (151st in leap years) in the Gregorian calendar. ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... CNET Networks, Inc. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 130th day of the year (131st in leap years) in the Gregorian calendar. ...

External links

Image File history File links Sound-icon. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance with the Gregorian calendar. ... is the 140th day of the year (141st in leap years) in the Gregorian calendar. ... The robots exclusion standard or robots. ... Meta elements are HTML or XHTML elements used to provide structured metadata about a web page. ... nofollow is a non-standard HTML attribute value used to instruct search engines that a hyperlink should not influence the link targets ranking in the search engines index. ... Wikibooks [[wikibooks:|]] has more about this subject: Marketing Internet marketing, also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing), is the marketing of products or services over the Internet. ... Illustration of the concept of affiliate marketing Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts. ... Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. ... Display advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items. ... Web analytics is the study of the behaviour of website visitors. ... Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment). ... Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. ... Generally speaking, paid inclusion is a business practice relevant to the operators (usually corporations) of world wide web search engines. ... Pay per click, or PPC, is an advertising technique used on websites, especially search engines. ... Example of a Google bomb. ... Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page... Web scraping generically describes any of various means to extract content from a website over HTTP for the purpose of transforming that content into another format suitable for use in another context. ... This article does not cite any references or sources. ... On the World Wide Web, a link farm is any group of web pages that all hyperlink to every other page in the group. ... Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. ... Link Exchange (Reciprocal Link Exchange) is the practice of exchanging links with other websites. ... A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. ... Multiway Linking is a technique used for website promotion whereby websites may create similar one way links that each involve 3 or more partner sites. ... now. ... The yellow smile represents the website having the greatest number of backlinks. ... Heatmap, which is being used for landing page testing. ... Geo targeting (in internet marketing) is the method of determining the physical location of a website visitor and deliver different content to that visitor based his location, such as country, region/state, city, metro code/zip code, organization, ISP or other criteria. ... See also: Search Engine Optimization, Social Media Optimization // Landing Page Optimization (LPO, also known as WebPages Optimization) is the process of improving a visitor’s perception of a website by optimizing it’s content and appearance in order to make them more appealing to the target audiences as measured by... A human search engine is a search engine that utilizes human participation to filter the search results and assist users in clarifying their search request. ... Stop words, or stopwords, is the name given to words which are filtered out prior to, or after, processing of natural language data (text). ... Poison words, or forbidden words, is the name given to words or phrases that trigger suspicion, mistrust, and loss of respect, or are of inappropriate character for a given web site in its consideration for a search engine. ...

  Results from FactBites:
 
search engine optimization: Information from Answers.com (3778 words)
SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords.
Search engine optimization is sometimes offered as a stand-alone service, or as a part of a larger marketing effort, and can often be very effective when incorporated into the initial development and design of a site.
Search engine crawlers may look at a number of different factors when crawling a site, and many pages from a site may not be indexed by the search engines until they gain more pagerank or links or traffic.
  More results at FactBites »


 

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