The cover of the "YATTA!" CD single.

Yatta is a 2001 song by a Japanese comedy band called はっぱ隊 (Happa-tai; literally "Leaf Squad" in Japanese, though they called themselves "Green Leaves" in English). The song was first performed as a sketch on the Japanese sketch comedy show "笑う犬の冒険" (Warau Inu no Bōken; Adventures of a Laughing Dog), where Happa-tai, a sendup of a stereotypical boy band, is portrayed by some of Japan's most well-known comedians. It became extremely popular on the Internet through the distribution of its music video and also a Flash animation called Irrational Exuberance which used the song (this was a so-called animutation). The cover of the Yatta! CD single. ... 2001: A Space Odyssey. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... A boy band (or boyband, British English) is a type of pop group featuring between three and six young male singers who are usually also dancers. ... A music video (also promo) is a short film or video that accompanies a complete piece of music, most commonly a song. ... Macromedia Flash or Flash is a graphics animation program, written and marketed by Macromedia, that uses vector graphics. ... Colin Mochrie and other icons of Animutation perform Fingertips by They Might Be Giants in The Fingertips Project. ...

The video features its members singing in a mixture of Japanese and English, and dancing exuberantly while wearing only underwear with a large green leaf on the front. The word yatta literally means "We did it" but an equivalent exclamation in English might be "All right!" The song is in the style of an upbeat, motivational pop song, mimicking the style of Japanese corporate anthems, and the six band members' synchronized dancing and personalized poses for the camera parody the boy band craze. For Popular music (music that is popular, rather than of a specific genre or style), see Popular music. ... A boy band (or boyband, British English) is a type of pop group featuring between three and six young male singers who are usually also dancers. ...

The sketch appears to be at least partly ironic commentary on attempts by the Japanese government and others to maintain optimism in the face of Japan's severe economic troubles, depicting men impoverished to the degree of having no clothing but the figurative fig leaf (though in this case the leaves are attached to tighty whiteys) yet maintaining an irrational, irrepressible belief in their own potential for success. The sketch satirizes many of the stereotypes of Japanese pop culture, including such tropes as a romantic interlude during the song's bridge that takes place on a city street filled with floating sakura blossoms. Japans industrialized, free-market economy is the second-largest in the world after the United States in terms of international purchasing power. ... Species About 800, including: Ficus altissima Ficus americana Ficus aurea Ficus benghalensis- Indian Banyan Ficus benjamina- Weeping Fig Ficus broadwayi Ficus carica- Common Fig Ficus citrifolia Ficus coronata Ficus drupacea Ficus elastica Ficus godeffroyi Ficus grenadensis Ficus hartii Ficus lyrata Ficus macbrideii Ficus macrophylla- Moreton Bay Fig Ficus microcarpa- Chinese... A pair of mens briefs Briefs are a type of Y-shaped mens underwear and swimwear. ... In popular music, a bridge is a contrasting section which also prepares for the return of the original material section. ... Species Prunus jamasakura Prunus serrulata Prunus x yedoensis Sakura (Japanese kanji: 桜 or 櫻; katakana: サクラ) is the Japanese name for ornamental cherry trees, Prunus serrulata, and their blossoms. ...

On April 18, 2001, the Yatta! single was released under the Pony Canyon label in Japan. It surprisingly hit #6 in the charts, and went triple-platinum in Japan within a number of weeks. While the song was intended to be humorous, the Internet audience in the United States generally assumed it to be earnest, probably due to the obvious work that went into the special effects in the video. The incomprehensibility of such an elaborate video enhanced its popularity among Western audiences who could not understand the Japanese lyrics. Pony Canyon is a large Japanese company, established on October 1st 1966, which publishes music, DVD and VHS videos, movies and video games. ... In the United States, the Recording Industry Association of America awards certification based on the number of albums and singles shipped. ... Lasers were used in the 2005 Classical Spectacular concert Special effects (abbreviated SPFX or SFX) are used in the film, television, and entertainment industry to create effects that cannot be achieved by normal means, such as depicting travel to other star systems. ...

The song and video have since been used as a web culture in-joke on many different websites, akin to All your base are belong to us, and the amount of independent video of various kinds that has referenced or used it is quite prolific. The actors who performed as Happa-tai were even brought to perform "YATTA!" in the United States on Jimmy Kimmel Live. Host Jimmy Kimmel compared himself to Ed Sullivan introducing the Beatles in their first American performance. An in joke is a joke whose humour is clear only to those people who are in a group that has some prior knowledge (not known by the whole population) that makes the joke humorous. ... This page as shown in the aol 9. ... The well-known phrase is a piece of subtitled dialogue from the introduction to Zero Wing. ... Jimmy Kimmel Live! is a late-night talk show in the United States created and hosted by Jimmy Kimmel, broadcast from the El Capitan Theatre in Hollywood, California. ... Jimmy Kimmel James Christian Kimmel (born November 13, 1967 in Brooklyn, New York), known simply as Jimmy Kimmel, is an American television talk-show host and comedian. ... Ed Sullivan Edward Vincent Sullivan (September 28, 1901 – October 13, 1974) was an American entertainment writer and television host, best known as the emcee of a popular TV variety show that was at its height of popularity in the 1950s and 1960s. ... The Beatles were a pop and rock music group from Liverpool, England, who continue to be held in the very highest regard for their artistic achievements, their huge commercial success, and their ground-breaking role in the history of popular music. ...

Irrational Exuberance

Screen shot from Irrational Exuberance. English words similar to the way the Japanese lyrics sound (but not at all similar to their meaning) are displayed on the bottom of the screen

Irrational Exuberance is a Flash Cartoon by the Internet artist Veloso in which many pop culture images are displayed to the tune of "YATTA!". The cartoon is possibly one of the most famous and popular examples of animutation, an intentionally primitive but frequently humorous style of flash animation. The title comes from a phrase used by Alan Greenspan to describe the dot-com bubble of the late 1990s; Greenspan himself features prominently in the images used, and the theme of the piece is consumerism: it begins by flashing a series of words like "buy", "spend", "shop", "consume", "collect" and "acquire", which recur throughout the animation. The piece contains many well-known American consumer goods and advertising logos and repeatedly exhorts the viewer with ironic exhortations to spend money (such as having Dr. Ruth tell him that buying an SUV will help him compensate for his small penis). The piece implies that it is some kind of bizarre commercial intended to restore consumer confidence after Greenspan's comments caused the post-dotcom recession, and ends with a plea to "support AOL-Time Warner, Sony, Disney, Johnson & Johnson and Philip Morris". (This may possibly be inspired by the original "YATTA!" lyrics, which feature upbeat optimism in the face of economic collapse.) screen shot from the flash cartoon Irrational Exuberance. ... screen shot from the flash cartoon Irrational Exuberance. ... Macromedia Flash, or simply Flash, refers to both the Macromedia Flash Player and to a multimedia authoring program used to create content for this platform (such as games and movies). ... Veloso, whose real name is Greg Falcon, is an Internet artist known for creating animutations such as the popular [[YattaIrrational Exuberance. ... Popular culture, or pop culture, is the vernacular (peoples) culture that prevails in a modern society. ... Colin Mochrie and other icons of Animutation perform Fingertips by They Might Be Giants in The Fingertips Project. ... Irrational exuberance is a phrase used by Federal Reserve Board Chairman Alan Greenspan in a speech given during the stock market boom of the 1990s. ... Alan Greenspan The Honorable Alan C. Greenspan, PhD, KBE (b. ... The Dot-com bubble (or dot-com speculative bubble) refers to the approximately four years of time (1997–2001) in which stock markets in Western nations had their value increase rapidly and most significantly in the technology and new Internet sector. ... Dr. Ruth Karola Westheimer (born Karola rith Siegel June 4, 1928), or just Dr. Ruth, is a popular American sex therapist. ... A sport utility vehicle (SUV) or off-roader is a vehicle that combines the load-hauling and passenger-carrying capacity of a large station wagon or minivan with features designed for off-road driving. ... The penis (plural penises or penes) or phallus is an external male sexual organ. ... A television commercial (often called an advert in the United Kingdom) is a form of advertising in which goods, services, organizations, ideas, etc. ... The Index of Consumer Confidence is issued periodically by The Conference Board, an independent economic research organization. ... A recession is usually defined in macroeconomics as a fall of a countrys real Gross Domestic Product in two or more successive quarters of a year. ... Time Warner Inc. ... Sony Corporation ) is one of the worlds largest media conglomerates founded in Tokyo, Japan. ... The Walt Disney Company (most commonly known as Disney) (NYSE: DIS) is one of the largest media and entertainment corporations in the world. ... Johnson & Johnson (NYSE: JNJ) is an international American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. ... Altria Group, Inc. ...

As with most animutations several products are Photoshopped so that their names are replaced with the word yatta. This is done so that the brand styling of the product is maintained throughout, creating an odd effect. This was first done for the All Your Base phenomenon to create the illusion of a sinister, surreal worldwide conspiracy. Here, "Yatta" appears to be some sort of universal corporation or brand name, parodying the widespread propagation of branding in modern culture. Also, as in many animutations, Irrational Exuberance attempts to force the viewer to hear lyrics in a foreign language (in this case Japanese) in English by juxtaposing them with similar-sounding nonsense English phrases. Irrational Exuberance extends this technique much further than other animutations, consciously "mishearing" the lyrics to the point of absurdity (poking fun at the original singers' accents by rendering Green Leaves' spelling of their own name as "G-I-double E-F Lives", for example). The fake lyrics sections are very prolonged, and often mix images with words or replace words with rebus images in order to create multilayered visual puns. A photoshopped image created from a portrait of Leo Tolstoy and an illustration of the Battle of Bannockburn Photoshopped early computing hoax by Lukket of Fark. ... In marketing, a brand is a collection of feelings toward an economic producer. ... The well-known phrase is a piece of subtitled dialogue from the introduction to Zero Wing. ... A rebus (Latin: by things) is a kind of word puzzle which uses pictures to represent words or parts of words, for example: H + picture of ear = Hear, or Here. ... It has been suggested that dajare be merged into this article or section. ...

Examples from this movie

KEY MIGA EAT I GOT A LUCKY DA!!!1 -> Kimi ga itakara lucky da!
Sue Itchy Guys, uh huh -> Sure chigai zama
You look up to eating one calorie? -> Inu katte mitara kawaii!

Irrational Exuberance is an example of a short-lived Internet phenomenon (colloquially referred to as a meme). Like similar such fads, it primarily gained popularity via a link posted on various blogs and shared among friends by e-mail. This article or section does not cite its references or sources. ... The term meme (IPA: ) was used in 1976 by Richard Dawkins to mean a replicator of cultural information which one mind transmits (verbally or by demonstration) to another mind. ... A weblog (usually shortened to blog, but occasionally spelled web log or weblog) is a web-based publication consisting primarily of periodic articles, most often in reverse chronological order. ... Wikipedia does not yet have an article with this exact name. ...

External links

• Original video
• mpeg version (95,3 mB)
• Google Video link
• yatta!: Information and variants based on the "YATTA!" videos.
• Japanese and English lyrics
• A short history of "YATTA!"
• Irrational Exuberance, an animutation by Veloso using "YATTA!" as the music.
• Yatta Flash
• High-res CD scan (front)
• High-res CD scan (back)