Individuals Having Last Purchased Online in the Past 12 Months

This key economic indicator for the E-Commerce sector has been recently updated.

  1. West Midlands (UK) grew 9.5points of Individuals Having Last Purchased Online in the Past 12 Months in 2020, compared to a year earlier.
  2. Since 2015 West Midlands (UK) Individuals Having Last Purchased Online in the Past 12 Months increased 5.3points year on year attaining 92 Percent of Persons.
  3. In 2020 South West England (UK) was ranked number 3 in Individuals Having Last Purchased Online in the Past 12 Months.
  4. In 2019 Switzerland was number 63 in Individuals Having Last Purchased Online in the Past 12 Months reaching 80 Percent of Persons, jumping from 220 in 2018.

Top Countries in Individuals Having Last Purchased Online in the Past 12 Months

# 220 Countries Percent of Persons Last YoY 5‑years CAGR
1 #1
East of England (UK)
94.00 % 2020 +3.3 % +1.3 % View data
1 #1
South East England (UK)
94.00 % 2020 +4.4 % +1.3 % View data
3 #3
South West England (UK)
92.00 % 2020 +0.0 % +2.3 % View data
3 #3
West Midlands (UK)
92.00 % 2020 +9.5 % +5.3 % View data
5 #5
Capital Region of Denmark
91.00 % 2020 +5.8 % +2.1 % View data
6 #6
Central Denmark Region
90.00 % 2020 +5.9 % +2.4 % View data
6 #6
United Kingdom
90.00 % 2020 +3.5 % +2.1 % View data
6 #6
Utrecht (Netherlands)
90.00 % 2020 +1.1 % +3.7 % View data
9 #9
Denmark
89.00 % 2020 +6.0 % +2.4 % View data
9 #9
Southern Denmark
89.00 % 2020 +7.2 % +2.4 % View data
11 #11
Gelderland (Netherlands)
88.00 % 2020 +7.3 % +4.7 % View data
11 #11
North Denmark Region
88.00 % 2020 +6.0 % +3.8 % View data
11 #11
North Holland (Netherlands)
88.00 % 2020 +4.8 % +3.3 % View data
11 #11
Region Zealand (Denmark)
88.00 % 2020 +6.0 % +3.0 % View data
11 #11
Stockholm (Sweden)
88.00 % 2020 +6.0 % +3.0 % View data
11 #11
Wales (UK)
88.00 % 2020 +6.0 % +1.9 % View data
17 #17
East Midlands (UK)
87.00 % 2020 +10.1 % +0.5 % View data
17 #17
East Sweden
87.00 % 2020 +6.1 % +3.0 % View data
17 #17
Eastern Netherlands
87.00 % 2020 +7.4 % +4.8 % View data
17 #17
Flevoland (Netherlands)
87.00 % 2020 +13.0 % +4.4 % View data
17 #17
Friesland (Netherlands)
87.00 % 2020 +14.5 % +5.7 % View data
17 #17
Netherlands
87.00 % 2020 +7.4 % +4.2 % View data
17 #17
North West England (UK)
87.00 % 2020 +0.0 % +3.9 % View data
17 #17
Western Netherlands
87.00 % 2020 +4.8 % +3.3 % View data
17 #17
Zeeland (Netherlands)
87.00 % 2020 +16.0 % +3.9 % View data
26 #26
Limburg (Netherlands)
86.00 % 2020 +11.7 % +5.4 % View data
26 #26
Overijssel (Netherlands)
86.00 % 2020 +8.9 % +5.1 % View data
26 #26
Scotland (UK)
86.00 % 2020 +1.2 % +1.2 % View data
26 #26
Southern Netherlands
86.00 % 2020 +8.9 % +4.5 % View data
30 #30
Drenthe (Netherlands)
85.00 % 2020 +1.2 % +5.5 % View data
30 #30
East Middle Sweden
85.00 % 2020 +4.9 % +3.1 % View data
30 #30
Niedersachsen
85.00 % 2020 +2.4 % +1.7 % View data
30 #30
North Brabant (Netherlands)
85.00 % 2020 +6.3 % +4.0 % View data
30 #30
Northern Netherlands
85.00 % 2020 +9.0 % +4.9 % View data
30 #30
Norway
85.00 % 2020 +3.7 % +2.3 % View data
30 #30
South Holland (Netherlands)
85.00 % 2020 +3.7 % +3.1 % View data
37 #37
Berlin
84.00 % 2020 +7.7 % +2.9 % View data
37 #37
Eastern and Midland Ireland
84.00 % 2020 +23.5 % NA View data
37 #37
Groningen (Netherlands)
84.00 % 2020 +10.5 % +4.3 % View data
37 #37
Nordrhein-Westfalen
84.00 % 2020 +5.0 % +3.1 % View data
37 #37
Northern Ireland (UK)
84.00 % 2019 +2.4 % +2.3 % View data
37 #37
Sachsen-Anhalt
84.00 % 2020 +3.7 % +5.3 % View data
37 #37
Sweden
84.00 % 2020 +2.4 % +3.4 % View data
37 #37
Upper Norrland (Sweden)
84.00 % 2020 -3.5 % +3.1 % View data
37 #37
West Sweden
84.00 % 2020 +0.0 % +4.0 % View data
46 #46
Bayern
83.00 % 2020 +1.2 % +1.5 % View data
46 #46
Germany
83.00 % 2020 +5.1 % +2.6 % View data
46 #46
Hessen
83.00 % 2020 +3.8 % +2.3 % View data
46 #46
Iceland
83.00 % 2020 +3.8 % NA View data
46 #46
North East England (UK)
83.00 % 2020 -4.6 % +7.4 % View data
46 #46
Rheinland-Pfalz
83.00 % 2020 +3.8 % +1.0 % View data
46 #46
Southern Sweden
83.00 % 2020 +1.2 % +3.8 % View data
46 #46
Yorkshire and the Humber (UK)
83.00 % 2020 +3.8 % +0.2 % View data
54 #54
Hamburg
82.00 % 2020 +6.5 % +1.0 % View data
54 #54
Mecklenburg-Vorpommern
82.00 % 2020 +12.3 % +5.4 % View data
54 #54
Schleswig-Holstein
82.00 % 2020 +3.8 % +1.5 % View data
54 #54
South Sweden
82.00 % 2020 +2.5 % +3.8 % View data
58 #58
Baden-Württemberg
81.00 % 2020 +1.3 % +2.4 % View data
58 #58
Bremen
81.00 % 2020 +11.0 % +1.3 % View data
58 #58
North Middle Sweden
81.00 % 2020 +1.3 % +3.9 % View data
58 #58
North Sweden
81.00 % 2020 -2.4 % +3.3 % View data
58 #58
Småland and the Islands (Sweden)
81.00 % 2020 +0.0 % +3.3 % View data
63 #63
Helsinki-Uusimaa (Finland)
80.00 % 2020 +3.9 % +1.6 % View data
63 #63
Saarland
80.00 % 2020 +0.0 % +1.6 % View data
63 #63
Switzerland
80.00 % 2019 NA +3.6 % View data
66 #66
Luxembourg
79.00 % 2020 +9.7 % +0.3 % View data
67 #67
Middle Norrland (Sweden)
78.00 % 2020 -2.5 % +2.2 % View data
68 #68
Rhône-Alpes (France)
77.00 % 2019 +8.4 % +3.5 % View data
68 #68
Southern Ireland
77.00 % 2020 +11.6 % NA View data
68 #68
Thuringia
77.00 % 2020 +8.4 % +2.8 % View data
71 #71
Brandenburg
76.00 % 2020 +4.1 % +4.5 % View data
71 #71
Finland
76.00 % 2020 +4.1 % +1.9 % View data
71 #71
Mainland Finland
76.00 % 2020 +4.1 % +1.9 % View data
71 #71
Sachsen
76.00 % 2020 +5.6 % +3.2 % View data
71 #71
West Finland
76.00 % 2020 +4.1 % +1.7 % View data
76 #76
Auvergne-Rhône-Alpes (France)
75.00 % 2019 +8.7 % +3.2 % View data
76 #76
Poitou-Charentes (France)
75.00 % 2019 +25.0 % +2.6 % View data
78 #78
Ile-de-France
74.00 % 2019 +4.2 % +2.3 % View data
78 #78
Ireland
74.00 % 2020 +10.4 % +7.7 % View data
78 #78
Nouvelle-Aquitaine
74.00 % 2019 +10.4 % +2.3 % View data
78 #78
South Finland
74.00 % 2020 +4.2 % +1.7 % View data
78 #78
île De France (France)
74.00 % 2019 +4.2 % +2.3 % View data
83 #83
Aquitaine (France)
73.00 % 2019 +4.3 % +2.0 % View data
83 #83
Belgium
73.00 % 2020 +10.6 % +5.8 % View data
83 #83
Budapest
73.00 % 2020 +30.4 % NA View data
83 #83
Limousin (France)
73.00 % 2019 +5.8 % +2.0 % View data
83 #83
Moravian-Silesian Region (Czech Republic)
73.00 % 2020 +23.7 % +12.2 % View data
83 #83
Pays de la Loire (France)
73.00 % 2019 +7.3 % +3.7 % View data
83 #83
Pays-de-la-Loire
73.00 % 2019 +7.3 % +3.7 % View data
90 #90
Bourgogne (France)
72.00 % 2019 +20.0 % +2.1 % View data
90 #90
Bratislava Region (Slovakia)
72.00 % 2020 +28.6 % +5.2 % View data
90 #90
Czech Republic
72.00 % 2020 +12.5 % +9.9 % View data
90 #90
Jihovýchod (Czech Republic)
72.00 % 2020 +7.5 % +8.0 % View data
90 #90
Pohjois- Ja Itä-Suomi (Finland)
72.00 % 2020 +2.9 % +2.4 % View data
95 #95
Bretagne
71.00 % 2019 +7.6 % +4.1 % View data
95 #95
Bretagne (France)
71.00 % 2019 +7.6 % +4.1 % View data
95 #95
Community of Madrid (Spain)
71.00 % 2020 +4.4 % +6.8 % View data
95 #95
Picardie (France)
71.00 % 2019 +2.9 % +4.9 % View data
95 #95
Provence-Alpes-Côte d'Azur
71.00 % 2019 +0.0 % +2.1 % View data
95 #95
Provence-Alpes-Côte d'Azur (France)
71.00 % 2019 +0.0 % +2.1 % View data
102 #102
France
70.00 % 2019 +4.5 % +2.5 % View data
102 #102
Haute-Normandie (France)
70.00 % 2019 +2.9 % +4.2 % View data
102 #102
Midi-Pyrénées (France)
70.00 % 2019 -5.4 % +2.5 % View data
102 #102
Tirol (Austria)
70.00 % 2020 +7.7 % NA View data
106 #106
Alsace (France)
69.00 % 2019 +1.5 % +1.2 % View data
106 #106
Balearic Islands (Spain)
69.00 % 2020 +7.8 % +7.5 % View data
106 #106
Bourgogne - Franche-Comté
69.00 % 2019 +11.3 % +0.9 % View data
106 #106
Catalonia (Spain)
69.00 % 2020 +9.5 % +6.7 % View data
106 #106
Central Moravia (Czech Republic)
69.00 % 2020 +9.5 % +9.4 % View data
106 #106
Hauts-de-France
69.00 % 2019 +4.5 % +3.2 % View data
106 #106
Jihozápad (Czech Republic)
69.00 % 2020 +11.3 % +7.5 % View data
106 #106
Severovýchod (Czech Republic)
69.00 % 2020 +9.5 % +8.4 % View data
114 #114
Estonia
68.00 % 2020 +0.0 % +2.9 % View data
114 #114
Lorraine (France)
68.00 % 2019 +0.0 % +1.9 % View data
114 #114
Occitanie
68.00 % 2019 +0.0 % +0.6 % View data
117 #117
Centre-Val de Loire (France)
67.00 % 2019 +0.0 % +2.2 % View data
117 #117
Grand Est
67.00 % 2019 +1.5 % +1.6 % View data
117 #117
Navarre (Spain)
67.00 % 2020 +3.1 % +6.5 % View data
117 #117
Nord-Pas-de-Calais
67.00 % 2019 +4.7 % +2.2 % View data
121 #121
Austria
66.00 % 2020 +6.5 % +2.6 % View data
121 #121
Central Hungary
66.00 % 2020 +22.2 % +11.7 % View data
121 #121
Languedoc-Roussillon (France)
66.00 % 2019 +8.2 % -1.4 % View data
124 #124
Auvergne (France)
65.00 % 2019 +6.6 % +1.6 % View data
124 #124
Franche-Comté (France)
65.00 % 2019 -1.5 % -0.6 % View data
124 #124
Severozápad (Czech Republic)
65.00 % 2020 +22.6 % +12.5 % View data
124 #124
Western Slovenia
65.00 % 2020 +3.2 % +8.6 % View data
128 #128
Basque Country (Spain)
64.00 % 2020 +3.2 % +5.1 % View data
128 #128
Burgenland (Austria)
64.00 % 2020 +18.5 % NA View data
130 #130
Central Slovakia
63.00 % 2020 +10.5 % +6.0 % View data
130 #130
Malta
63.00 % 2020 +8.6 % +4.3 % View data
130 #130
Slovenia
63.00 % 2020 +12.5 % +10.1 % View data
130 #130
Spain
63.00 % 2020 +8.6 % +8.4 % View data
134 #134
Basse-Normandie (France)
62.00 % 2019 -7.5 % +3.2 % View data
134 #134
Central Transdanubia (Hungary)
62.00 % 2020 +5.1 % +8.6 % View data
134 #134
Slovakia
62.00 % 2020 +3.3 % +4.4 % View data
137 #137
Aragon (Spain)
61.00 % 2020 +0.0 % +6.8 % View data
137 #137
Asturias (Spain)
61.00 % 2020 +10.9 % +9.4 % View data
137 #137
Champagne-Ardenne (France)
61.00 % 2019 +1.7 % +1.0 % View data
137 #137
Eastern Slovenia
61.00 % 2020 +24.5 % +11.1 % View data
137 #137
Extremadura (Spain)
61.00 % 2020 +15.1 % +9.9 % View data
137 #137
Poland
61.00 % 2020 +13.0 % +10.5 % View data
137 #137
Transdanubia (Hungary)
61.00 % 2020 +17.3 % +9.4 % View data
137 #137
Valencian Community (Spain)
61.00 % 2020 +5.2 % +8.8 % View data
137 #137
Western Slovakia
61.00 % 2020 -7.6 % +3.6 % View data
146 #146
Castile and León (Spain)
60.00 % 2020 +13.2 % +7.9 % View data
146 #146
Castilla–La Mancha (Spain)
60.00 % 2020 +15.4 % +9.0 % View data
146 #146
Hungary
60.00 % 2020 +22.4 % +10.8 % View data
146 #146
La Rioja (Spain)
60.00 % 2020 +7.1 % +6.4 % View data
146 #146
Western Transdanubia (Hungary)
60.00 % 2020 +22.4 % +9.0 % View data
151 #151
Cantabria (Spain)
59.00 % 2020 +1.7 % +6.0 % View data
151 #151
Eastern Slovakia
59.00 % 2020 +3.5 % +4.2 % View data
151 #151
Southern Transdanubia (Hungary)
59.00 % 2020 +28.3 % +9.2 % View data
154 #154
Andalusia (Spain)
58.00 % 2020 +9.4 % +10.6 % View data
155 #155
Adriatic Croatia
57.00 % 2020 +16.3 % +11.6 % View data
155 #155
Region of Murcia (Spain)
57.00 % 2020 +9.6 % +10.9 % View data
157 #157
Bucuresti-Ilfov (Romania)
56.00 % 2020 +80.7 % +24.1 % View data
157 #157
Latvia
56.00 % 2020 +19.1 % +8.1 % View data
159 #159
Croatia
55.00 % 2020 +22.2 % +12.2 % View data
159 #159
Galicia (Spain)
55.00 % 2020 +10.0 % +7.1 % View data
159 #159
Great Plain and North (Hungary)
55.00 % 2020 +27.9 % +12.2 % View data
159 #159
Northern Hungary
55.00 % 2020 +22.2 % +11.4 % View data
159 #159
Southern Great Plain (Hungary)
55.00 % 2020 +22.2 % +11.4 % View data
164 #164
Continental Croatia
54.00 % 2020 +25.6 % +11.7 % View data
164 #164
Lithuania
54.00 % 2020 +12.5 % +11.0 % View data
164 #164
Northern Great Plain (Hungary)
54.00 % 2020 +35.0 % +12.5 % View data
167 #167
Northern and Western Ireland
53.00 % 2020 -7.0 % NA View data
168 #168
Canary Islands (Spain)
51.00 % 2020 +6.3 % +10.5 % View data
169 #169
Provincia Autonoma di Trento
49.00 % 2019 +2.1 % +8.2 % View data
170 #170
Aosta Valley (Italy)
47.00 % 2019 +17.5 % +13.5 % View data
170 #170
Cyprus
47.00 % 2020 +20.5 % +15.4 % View data
170 #170
Lombardy (Italy)
47.00 % 2019 +6.8 % +10.1 % View data
170 #170
Northern Greece
47.00 % 2020 +14.6 % +10.1 % View data
174 #174
Aegean Islands and Crete (Greece)
46.00 % 2020 +2.2 % +5.0 % View data
174 #174
Emilia-Romagna (Italy)
46.00 % 2019 +9.5 % +10.4 % View data
174 #174
Friuli-Venezia Giulia (Italy)
46.00 % 2019 +7.0 % +8.9 % View data
174 #174
Greece
46.00 % 2020 +17.9 % +7.5 % View data
174 #174
Kosovo
46.00 % 2020 +53.3 % +45.3 % View data
179 #179
Northwest Italy
45.00 % 2019 +4.7 % +9.9 % View data
179 #179
Portugal
45.00 % 2020 +15.4 % +7.7 % View data
179 #179
Tuscany (Italy)
45.00 % 2019 +2.3 % +10.8 % View data
182 #182
Martinique (France)
44.00 % 2019 +0.0 % -3.1 % View data
182 #182
Northeast Italy
44.00 % 2019 +4.8 % +9.5 % View data
182 #182
Provincia Autonoma di Bolzano/Bozen
44.00 % 2019 -2.2 % +5.3 % View data
185 #185
Liguria (Italy)
42.00 % 2019 +2.4 % +10.1 % View data
185 #185
Piedmont (Italy)
42.00 % 2019 +2.4 % +10.1 % View data
187 #187
Central Italy
41.00 % 2019 +5.1 % +10.4 % View data
187 #187
Veneto (Italy)
41.00 % 2019 -2.4 % +9.5 % View data
189 #189
Lazio (Italy)
40.00 % 2019 +8.1 % +11.7 % View data
190 #190
Marche (Italy)
39.00 % 2019 +2.6 % +9.3 % View data
190 #190
Yugozapaden (Bulgaria)
39.00 % 2020 +62.5 % +9.3 % View data
192 #192
Abruzzo (Italy)
38.00 % 2019 +15.2 % +13.7 % View data
192 #192
Guadeloupe (France)
38.00 % 2019 +46.1 % +1.4 % View data
192 #192
Italy
38.00 % 2019 +5.6 % +11.6 % View data
192 #192
La Réunion (France)
38.00 % 2019 +40.7 % +1.4 % View data
192 #192
Romania
38.00 % 2020 +65.2 % +28.1 % View data
192 #192
Sardinia (Italy)
38.00 % 2019 -2.6 % +6.3 % View data
192 #192
Serbia
38.00 % 2020 +11.8 % +11.6 % View data
192 #192
Umbria (Italy)
38.00 % 2019 -2.6 % +9.6 % View data
200 #200
Central Greece
36.00 % 2020 +5.9 % +5.2 % View data
200 #200
Sud-Vest Oltenia (Romania)
36.00 % 2020 +63.6 % +31.9 % View data
202 #202
Molise (Italy)
35.00 % 2019 +16.7 % +14.2 % View data
203 #203
Severoiztochen (Bulgaria)
34.00 % 2020 +47.8 % +12.3 % View data
204 #204
Turkey
33.00 % 2020 +10.0 % +17.1 % View data
205 #205
Basilicata (Italy)
32.00 % 2019 +0.0 % +19.7 % View data
205 #205
Sud-Muntenia (Romania)
32.00 % 2020 +60.0 % +23.8 % View data
207 #207
Bulgaria
31.00 % 2020 +40.9 % +11.5 % View data
208 #208
Apulia (Italy)
29.00 % 2019 +16.0 % +17.4 % View data
208 #208
Calabria (Italy)
29.00 % 2019 +20.8 % +17.4 % View data
208 #208
Insular Italy
29.00 % 2019 +11.5 % +14.1 % View data
208 #208
Macedonia
29.00 % 2019 +16.0 % +21.4 % View data
212 #212
Bosnia and Herzegovina
28.00 % 2020 +21.7 % NA View data
212 #212
South Italy
28.00 % 2019 +21.7 % +16.6 % View data
214 #214
Severozapaden (Bulgaria)
27.00 % 2020 +8.0 % +14.0 % View data
215 #215
Sicily (Italy)
26.00 % 2019 +23.8 % +18.8 % View data
215 #215
Yugoiztochen (Bulgaria)
26.00 % 2020 +18.2 % +14.9 % View data
215 #215
Yuzhen Tsentralen (Bulgaria)
26.00 % 2020 +36.8 % +11.6 % View data
218 #218
Severen Tsentralen (Bulgaria)
25.00 % 2020 +78.6 % +9.3 % View data
219 #219
Campania (Italy)
24.00 % 2019 +26.3 % +19.1 % View data
220 #220
Montenegro
23.00 % 2020 +43.8 % NA View data

Source: European Commission

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