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SOURCE
OECD Communications Outlook 2001
DEFINITION
Television's share (%) of total advertising revenue (Data for 1999).
Media Statistics > Advertising revenue > Share of television (most recent) by country
Showing latest available data.
| Rank |
Countries
 |
Amount
 |
|
# 1
|
Japan: |
43% |
|
|
# 2
|
Belgium: |
40% |
|
|
# 3
|
United States: |
37% |
|
|
# 4
|
Australia: |
35% |
|
|
# 5
|
France: |
34% |
|
|
# 6
|
United Kingdom: |
33% |
|
|
# 7
|
Ireland: |
26% |
|
|
# 8
|
Austria: |
24% |
|
|
# 9
|
Germany: |
23% |
|
|
# 10
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Finland: |
21% |
|
|
# 11
|
Sweden: |
20% |
|
|
# 12
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Denmark: |
19% |
|
|
# 13
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Netherlands: |
17% |
|
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# 14
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Norway: |
13% |
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| |
Weighted average: |
27.5% |
|
DEFINITION: Television's share (%) of total advertising revenue (Data for 1999).
SOURCE: OECD Communications Outlook 2001
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