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SOURCE
OECD Communications Outlook 2001
DEFINITION
Television's share (%) of total advertising revenue (Data for 1999).
Media Statistics > Advertising revenue > Share of television (most recent) by country
Showing latest available data.
| Rank |
Countries
|
Amount
(top to bottom)
|
| #1 |
Japan: |
43% |
|
| #2 |
Belgium: |
40% |
|
| #3 |
United States: |
37% |
|
| #4 |
Australia: |
35% |
|
| #5 |
France: |
34% |
|
| #6 |
United Kingdom: |
33% |
|
| #7 |
Ireland: |
26% |
|
| #8 |
Austria: |
24% |
|
| #9 |
Germany: |
23% |
|
| #10 |
Finland: |
21% |
|
| #11 |
Sweden: |
20% |
|
| #12 |
Denmark: |
19% |
|
| #13 |
Netherlands: |
17% |
|
| #14 |
Norway: |
13% |
|
| |
Weighted average: |
27.5% |
|
DEFINITION: Television's share (%) of total advertising revenue (Data for 1999).
SOURCE: OECD Communications Outlook 2001
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